European Regional Development Fund

The European Regional Development Fund (ERDF) was set up in 1975 to stimulate economic development in less prosperous regions of the European Union. As EU membership has grown, ERDF has developed into a major instrument for helping to redress regional imbalances. ERDF is directed at projects offering substantial benefits which meet the needs of an area and The Godiva Awards is part of significant ERDF investment in Coventry – from investment in the capital development of Coventry Transport Museum and Herbert Art Gallery to major events including the Godiva Festival and Godiva Awards. The support of ERDF for the Godiva Awards is part of their recognition that it is important to market their major capital investments using high impact, high quality events in Coventry and Warwickshire to ensure their success.